Cross Media Promotion: Cross media promotion is when you promote your product by using promotional materials which are accessed by media platforms; this includes promotions products such as Facebook, MySpace, YouTube, Blackberry etc.
Brand Identity/Continuity: Brand identity is when your audience can recognise your product as being the same product. This includes conventions such as the type of typography that is being used, the range of colours you decide to use in the products and the types of images which are used.
Brand Identity/Continuity: Brand identity is when your audience can recognise your product as being the same product. This includes conventions such as the type of typography that is being used, the range of colours you decide to use in the products and the types of images which are used.
The three products we have produced will include marketing, advertising and distribution. Therefore, a promotional package to expose the product to help make it world-wide.
In comparison to the poster and the magazine we used the continuous colours of black, white and red; we decided to use to make it look like they all belong in the same package of the same product.
We also decided to use the same model for the poster, magazine and trailer to show that she is the main subject for all the products, I directed her to positioning herself as a normal young girl but I wanted her to show her emotions by using her eyes, so by looking straight into the camera it really grabs the audience’s attention. We also decided to use the same fonts in both our poster and magazine, because we wanted both poster and magazine to work together so the audience knows who it belongs to be together. In our trailer we decided to use Japanese captions to really capture the mood to a J-Horror, we also used the use of Japanese captions in our trailer. We decided to use captions because we wanted to keep in the genre of a Japanese horror. A continuous convention we used for both poster and magazine is the style of fonts we used, we want the style to match and look fluent. |
Here is an example of an 'Empire' magazine, following variety of the conventions that this magazine has, I made a large masthead that takes quite a big space on top of my magazine. Minimal use of cover lines on the left hand side and a large main image which is position looking straight forward and in front of the masthead.
Similarly to this magazine, the left cover lines are different sizes, so what I did with my magazine front cover is I used different sizes of font. |
Dark Night Success
Dark Night also used advertised at bus stops. This helped to increase because thousands and thousands of people uses bus stops every day.
As well as its success, they really had to sell the product so by not only producing a trailer, teaser trailer and poster they decided to produce other cross Medias such as producing toy figures of the iconic characters, DVDs (also Blue Ray DVDs) and many more products.
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As you can see above, these 8 images all shows poster designs for the same film 'The Dark Night'. Throughout their poster they use continuous conventions such as the Batman logo, in every poster the iconic symbol is used effectively. The 3rd poster on the top row shows a sketch of the Jokers face, but within this poster the logo was still visible to the audience, and they were clearly aware of what the film is.
Dark Night used casual advertisements such as advertising on buses, bus stops, YouTube homepage, and Facebook fan pages. Well thought about venues where millions of people pass every day.
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These are the statistics from YouTube on our trailer, they show the amount of numbers of people of whom has saw our advertisements of our trailer, and as you can see most of the views were from advertisements from Facebook and Twitter
Consistence of our product
In our 3 products of the Trailer, Poster and Magazine we kept the consistence of the Title of out movie in Japanese text rather than one in Japanese and the others in English on the poster and magazine, We decided to keep this consistent because we wanted the package to look like they actually belong together. We used the same tone of red of the text to also bring the package together.
With the Magazine and Poster we decided to get constant right with the place we positioned our Film Title, we decided to keep the title to 3 quarters down the page so it shows some sort of link.
As one can see in the Trailer, Magazine and Poster below we did the Constance of Make-Up and costume. We did this so it would definitely bring the package together also showing the main character and not some random person. One disadvantage we had was that in the day of filming the trailer the make-up wasn’t spot on perfect, but with the magazine and poster the makeup is the same. But using the consistence of the black powder around the eyes is captured in all three products.
We also decided to use the same costume such as the grey cardigan, pink flower dress and the necklace, because we wanted to show the character is all one person. Shows a consistence because you can tell they all belong to the same package.
We also decided to use the same costume such as the grey cardigan, pink flower dress and the necklace, because we wanted to show the character is all one person. Shows a consistence because you can tell they all belong to the same package.
How we kept our continuity
As results of poster, magazine and final trailer done... we wanted to investigate cross media convergence and looked at how the products worked together to promote our trailer. To market our main product I came up with a few ways to get the trailer out there and to sell the product. All our products have similarities, If not through our typography, then you could tell by the visual layout or use of images that we used. Our pictures have elements of Japanese Horror integrated with it, so that audiences would possibly guess it’s a J-horror.